Although SRK’s upcoming projects have come to a standstill on the other hand Byju’s has decided to stop all their ads association with the superstar.
Shah Rukh Khan's personal life is in turmoil within two days of when the son of his Aryan Khan was arrested by the Narcotics Control Bureau (NCB) custody over the consumption of illicit substances. While SRK's projects are set to been put on hold, On the other hand, Byju's has decided to end any ads that feature the star, however, the move was resisted by actor Nakuul Mehta.
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It seems like Tech giants were forced to take the difficult decision, after being severely criticized by internet users. Many users said that the endorsement of an app for education by someone who isn't able to educate his child to behave in a legal manner can affect their reputation.
Then, Bade Achhe Lagte Hain 2 actor Nakuul Mehta has made off with a sarcastic jab at Byju's for stopping their collaboration in the company of Shah Rukh Khan, he wrote "Being changed by the minister in charge who's son is in jail for murder! Class, Byju's
Not only Nakuul Mehta and Nakuul Mehta, but Rohit Ohri, the group chairman of the creative agency FCB India also criticized Byju's decision and stated "BYJU'S has greatly benefited from its relationship with SRK. Shah Rukh Khan's connection to the edtech brand is so ingrained and deep that even the event that BYJU'S has put off its advertisement for the moment it will be very difficult for the company to separate itself with SRK."
Aryan Khan and seven others were arrested following an NCB searched the luxury cruise ship the night of the 2nd of October. the agency confiscated 5 grams of mephedrone along with 21gm of charas, 22 tablets of MDMA and 13 grams of cocaine, along with money worth around about 1.3 lakh.
In the meantime, when Aryan Khan's son Shah Rukh Khan's bail request was turned down by the Chief Metropolitan Magistrate (CMM) RM Nerlikar, Gauri Khan was empathetic about the incident after she left the courtroom.
Alongside edtech Byju's work The Zero star is the spokesperson for many major brands such as Hyundai, LG, Dubai Tourism, ICICI Bank, Reliance Jio. According to reports, the company that teaches has the most lucrative sponsorship agreement with the actor He was paid a staggering three to four crores annually for his endorsement.
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